Success Can Hurt You

For the longest time, I couldn’t understand why it was so hard for neu to raise 💵.

I mean, we’d done all the things you hear a startup should:

✔️ Solve a real problem
✔️ Build an MVP
✔️ Get paying customers
✔️ Get revenues/Make 💰

And yet when we tried to raise, investors were even more skeptical! We couldn’t raise to save our lives.

For the longest time it didn’t make sense…

Until I re-read “The Lean Startup” and came across this passage then it all clicked:

“The irony is that it is often easier to raise money or acquire other resources when you have zero revenue, zero customers, and zero traction than when you have a small amount. Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.”

I call it the most “unintuitive” thing in startups.

#startups #fundraising #investors

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